"The Car Goes"

 

In the style of a child's speak-and-repeat toy, we hear the toy's string being pulled before each line. We hear a child laughing to place us in the context of the game.

 

TOY: The cow goes mooooooo.

 

The child laughs, pulls the cord again.

 

TOY: The duck goes quack quack quack.

 

The child laughs, imitates the sound, pulls the cord again.

 

TOY: The car goes —

 

Ambient sounds of the house. After a moment, the child pulls the cord again.

 

TOY: The car goes —

 

Again, ambient sounds.

 

AVO: Peaceful, isn't it? That's the new sound of American power.

 

Music fades in.

 

AVO: The Nissan Leaf is the best-selling electric vehicle in America. When you buy a Leaf, you're not starting a revolution. We're way past that. You're joining a movement. Lease a Leaf for $199 a month and you'll say farewell to the pump, experience the thrill of clean energy, and evolve to a new way of driving.

 

Legal…

 

AVO: Nissan. Innovation that Excites.

CREDITS:

Creative Team – Brett Pfeiffer & Amelia Gray

Creative Directors – Chris Ribeiro & Drew Stalker