We took a deeper look into Nissan Safety Shield Technology by dissecting exactly how various technologies react in the context of Nissan's "Imagination" TV spot. Using only existing frames from the spot, the challenge was not only to clearly and accurately demonstrate the safety technology, but also to seamlessly transition to and from animation and reality.

CREDITS:

Art Director – Brett Pfeiffer

Copywriter – Jason Rivanis

Creative Director – Tito Melega

Production Company – Legwork