Bridgestone Arena & Titan Stadium
"Smashville Proud" Hand-Painted Sign
We teamed up with sign painter Shelby Rodeffer in her hometown of Nashville to create a one-of-a-kind sign to live inside Bridgestone Arena. Before painting the sign, we actually had to install our own brick texture to ensure an authentic look and feel.
Hatch Show Print Posters
Instead of filling the arena with typical car photography, we teamed up with Hatch Show Print to create a set of letterpress posters as true to Nashville as the Preds. Each poster was illustrated, hand-carved, then composed using vintage wood-block letters. Dark shades were created using overtones in an authentic letterpress process.
Art Director – Brett Pfeiffer
Copywriter – John Searcy