Who says you need a tier-one budget to create tier-one creative. When Nissan bought serious media on NBA.com during the 2017 Playoffs, we weren't content with the typical digital assets clients had in mind. Instead of using the budget to create typical 40k banners, we took a few cars to the court for a low-budget late-night shoot. We used the content from the shoot to create an entire digital campaign as well as this :30 that proved to be more effective than the high-budget spot for the same product line.

CREDITS:

Art Director – Brett Pfeiffer

Creative Directors – Steven Townsend

Director – Taylan Sinan Yilmaz