Blueprints

Our print ad for Nissan included a branded poster of the LMP2 car with a vellum overlay featuring mockups and text as if sketched by a NISMO engineer. A million copies were printed in high-end automotive magazines.

Spread Front

Spread Back

Vellum

Defy Convention

We were inspired by NISMO engineers who pulled apart convention while creating the GT-R LM. This ad is printed on the front and back inside covers creating a spread with copy overlapping the center gutter. Readers had to pull apart their magazines to see the whole ad, just like Nissan pulled apart convention.

Le Mans Win Ad

We were asked to create a print ad to run in the event that the Nissan GT-R LM won at 24 House of Le Mans. Due to time and budget constraints, we would have to work without any assets or photography beyond the stock images we already had access to. Unfortunately we didn't make the podium, but we did create a few ads paying homage to the attempt.

CREDITS:

Art Director – Brett Pfeiffer

Copywriters – Amelia Gray, John Searcy

Creative Directors – Chris Ribeiro, Drew Stalker